Conversations that Matter: Leading Aussie agritech founders’ frank assessment of industry challenges

With all the ideas, money and power in the world, how does Australia use its exceptional edge to be a global leader in agricultural production and sustainability? I asked two leaders of the Australian agritech scene, Justin Webb and Olympia Yarger. What followed was one of the most colourful conversations I have enjoyed moderating.

"The lie we tell ourselves is that we're not big enough to be taken seriously," Olympia Yarger, founder and CEO, Goterra, told the audience at evokeAG. 2024.

"It's time for corporates to step up," AgriWebb Co-Founder and Chairman Justin Webb passionately argued. He argued that it is not fair for corporates to expect farmers to bear the responsibility for making agritech happen.

It's worth watching this entire exchange in full from Evoke Ag 2024.

Read more about The Great Exchange here.

It epitomises what I mean by #ConversationsThatMatter.